We’re partnering with a high‑growth, VC‑backed marketplace company that’s modernizing a massive, underserved healthcare supply industry. They’re looking for a Lifecycle Marketing Manager to own conversion across the funnel and build scalable lifecycle systems from the ground up.
This is not an email‑only role. It’s a hands‑on, strategic position for someone who thinks deeply about MQL → SQL conversion, nurture strategy, and pipeline progression and knows how to connect marketing activity directly to revenue.
What You’ll Do
- Own lifecycle strategy across the funnel, with a focus on conversion and pipeline impact
- Build and optimize nurture programs aligned to buyer stages
- Partner closely with Growth and RevOps on segmentation, automation, and reporting
- Translate campaign engagement (ABM, partnerships, events) into structured follow‑up
- Continuously test, iterate, and improve lifecycle performance in a lean environment
What We’re Looking For
- 4–7 years of B2B marketing experience, ideally in lifecycle, demand gen, or email
- Proven startup experience in a high‑growth, early‑stage environment
- Strong understanding of funnels, buyer journeys, and lifecycle automation
- Comfortable owning campaigns end‑to‑end, from strategy through execution
- Analytical, conversion‑focused, and able to operate with limited process
- Collaborative mindset and experience working closely with RevOps
Nice to Have
- SMB SaaS experience
- HubSpot, Salesforce, or similar tools
- Experience supporting ABM or partner‑led campaigns
Why This Role
- True ownership of lifecycle and conversion—not just execution
- Direct impact on revenue and pipeline
- Small, scrappy team with high visibility and autonomy
- Opportunity to build foundational systems at a critical growth stage
If you’re excited by ownership, impact, and building from scratch, this is a standout opportunity!
Job Type: Full Time
Job Locations: Usa